In this high-impact episode, former Amazon insider Janet Margot drops truth bombs about what really moves the needle on Amazon—and it’s not just tweaking your ad bids.
After a decade helping build the Amazon ads platform specifically for books, Janet has seen the game from the inside. Now she’s out in the wild, coaching authors to not just run ads, but to think strategically about their entire Amazon ecosystem.
💡 What You’ll Learn:
Why most ad problems aren’t ad problems—they’re product problems.
The biggest myths authors believe about Amazon ads.
How to use your product page, book packaging, and strategy to create a flywheel that works even when ads aren’t.
Why Janet calls herself an “Amazon coach” instead of an “ads coach” now—and what that shift means for your career.
The missing piece from most advertising courses (including her first book!) and why her new second edition focuses more on strategy over tactics.
🛠️ Lee and Russell jump in with their own experiences—Russell brings his signature “burn-it-down-and-rebuild” mindset while Lee’s juggling spicy Batman novels and the grind of the long game.
This episode is a goldmine for indie authors who:
Feel like their ads are “working” but sales still suck.
Are ready to stop throwing money at Amazon and start building a sustainable system.
Want to understand what Amazon rewards (hint: it's not just money).
If you've ever felt overwhelmed by the backend of your author business, or you’re tired of buying one more ads course that doesn’t deliver, this is the episode you can’t afford to miss.
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