Episode 10 - Lazy Launches and Marketing Fails

This week Russell and Lee talk about everything. We’re calling this style podcast a “Mess-ipode.” 

Do you like this free form (Squirrel!) conversation or do you prefer a more structured episode? Or do you not notice a difference? :P 

Opening credits and editing by the amazing Jim Wilbourne. 

• Lazy launches or Do as Lee says, not as she does

• “Life is so lifey”

• How do you level up as a creator?

• Delegating and firing or how Russell blew $30,000 on marketing but learned a lot

• Lee’s conference strategy 

• Manifesting and creating your dream life

• “Bet on people not projects”  

• Lee’s rules for co-writing and collaboration: 

  • Love the other person’s creations 

  • Start small

  • Do your best but don’t be precious 

  • 1+1 = 1 million

  • If your gut says no to a handshake agreement, don’t sign a contract 

• Russell reveals the secret to everything 

• Russell’s secret society - the cult of Russell–and how you can join

Resources: 

• “Who not how” book - Lee read almost 2 chapters! 

• Lee’s millionaire author mug: midnightromanceshop.com/products/millionaire-author-tumbler 

• Lee’s co-writing tips: Co-writing FTW!

• Join Russell’s cult here: www.sixfigureauthorexperiment.com/subscribe