Playback speed
Share post
Share post at current time

Episode 6 - SLO and low; that is the tempo...for growing your direct sales, yo!


Episode 6: Self-liquidating offers: a boring term that makes us sound super smart! Join Lee and Russell as they discuss ways to advertise and push a pre-order using a direct store bundle–the author version of a self-liquidating offer.

Opening credits and editing by the amazing Jim Wilbourne. 

  • Self-liquidating offers in courses and nonfiction, and now fiction

  • Russell’s pre-order marketing strategy  

  • Launch marketing strategy 

  • Nick Erik’s 5x5 ad creation strategy

  • Nick’s recommended romance audience: Diana Gabaldon, Danielle Steele, Nora Roberts, EL James, Sylvia Day, Contemporary romance   

  • How to test ads

  • What is the halo/spillover effect and why is it worth millions?

  • “He was everything, he was nothing…and now he’s a potato!” 

  • The two ways to make a direct store: Shopify or landing page with a store plug in like Optimize Press 

  • The benefits of running ads to your own store versus Amazon or other retailers 


The Six Figure Author Experiment
The Six Figure Author Experiment Podcast
USA Bestselling Authors Lee Savino and Russell Nohelty conduct experiments and talk to experts about how to build a six figure career.