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Episode 6 - SLO and low; that is the tempo...for growing your direct sales, yo!

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Episode 6: Self-liquidating offers: a boring term that makes us sound super smart! Join Lee and Russell as they discuss ways to advertise and push a pre-order using a direct store bundle–the author version of a self-liquidating offer.

Opening credits and editing by the amazing Jim Wilbourne. 

  • Self-liquidating offers in courses and nonfiction, and now fiction

  • Russell’s pre-order marketing strategy  

  • Launch marketing strategy 

  • Nick Erik’s 5x5 ad creation strategy

  • Nick’s recommended romance audience: Diana Gabaldon, Danielle Steele, Nora Roberts, EL James, Sylvia Day, Contemporary romance   

  • How to test ads

  • What is the halo/spillover effect and why is it worth millions?

  • “He was everything, he was nothing…and now he’s a potato!” 

  • The two ways to make a direct store: Shopify or landing page with a store plug in like Optimize Press 

  • The benefits of running ads to your own store versus Amazon or other retailers 

Resources: 

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The Six Figure Author Experiment
The Six Figure Author Experiment Podcast
USA Bestselling Authors Lee Savino and Russell Nohelty conduct experiments and talk to experts about how to build a six figure career.