Playback speed
Share post
Share post at current time

Episode 8 - Turning the tables to focus on Lee’s six figure Kickstarter experiment (Part 2)


We’re still talking about Lee’s Kickstarter project, The Millionaire Author Mindset. Listen to Part One here:

Opening credits and editing by the amazing Jim Wilbourne. 

Join us as we discuss: 

  • Why nonfiction can be perfect for Kickstarter

  • The nonfiction funnel - book to courses

  • How kickstarter allows you to test your ideas 

  • How to get over your fear of doing something new

  • “Investment comes before growth”

  • The question to ask yourself when you are writing nonfiction: Who am I helping?

  • Harnessing your inner Aquatic: Lee becomes a mermaid 

  • Branding to attract and repel your idea reader/customer 

  • An anti-authoritarian bee, a purple psychedelic pig and other customer avatars / psychographics 

  • “If you’re talking to everybody, you’re talking to nobody” 

  • “Are you speaking to the 99% of people who aren’t going to buy your thing, or the 1% who are?”

  • What to put in a Kickstarter stack: $1, $20, $50, $100, $300, $600 pledge tiers

  • Ideas for nonfiction tiers and rewards: checklist, ebook, audiobook, paperback, workbooks, physical decks, VIP live calls and hot seats, master classes, masterminds, coaching cohorts, courses 

  • The Kickstarter spillover effect 

  • Book launch and pre-order strategy in tandem with Kickstarter 

  • Russell’s foolproof clipboard strategy 

  • What are Kickstarter perks and stretch goals, and why do we care?

  • The best time to launch a Kickstarter

  • How long should my Kickstarter be? 

  •  Lee’s homework: complete the simple "perfect" sales page worksheet and walkthrough from Russell’s course

Let us know what you think of this episode, and what you’d like to see in Lee Savino’s Millionaire Author Mindset kickstarter!  


  • The Kickstarter Accelerator course:

  • The Seven Figure Author course: 

The Six Figure Author Experiment
The Six Figure Author Experiment Podcast
USA Bestselling Authors Lee Savino and Russell Nohelty conduct experiments and talk to experts about how to build a six figure career.